Careers

Functioning as a key member of The Players Alliance’s branding/marketing team, the marketing manager is responsible for planning, developing, supporting and implementing effective marketing strategies for both traditional and digital media to increase the org’s stakeholders, donations and reach. The desired candidate will analyze market trends, identify target audiences, and oversee advertising and promotional activities. Additionally, the marketing manager will collaborate with teams across the org to ensure cohesive brand messaging and monitor the performance of marketing campaigns. The desired candidate must be creative, collaborative, organized and exhibiting strong communication, analytical, and leadership skills.

 

Duties and Responsibilities

• Exhibit a clear understanding of TPA’s brand ensuring a consistently modern, forward facig appeal that leans in to the brand’s position and potential, identify target audiences, and develop marketing plans with specific objectives across different channels and segments.
• Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration.
• Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies.
• Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics.
• Develop and present strategies to nurture leads for the organization’s fundraising initiatives and overall brand awareness.
• Help develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets.
• Manage content and updates for customer and internal touch points, establish budget guidelines, participate in events, document business processes.
• Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets.

 

Qualifications:

• B/A or B/S required
• Experience: Minimum 5 years in MarComm;
• Proven success in developing marketing plans and campaigns.
• Excellent written and verbal communication skills.
• Strong project management, multitasking, and decision-making skills.
• Experience with marketing automation and CRM tools (Salesforce/Hubspot)
• Evidence of previous experience with successful campaign development, Newsletter and email marketing
• Experience with Social media content development and management for various platforms.
• Ad placement/digital marketing.
• Proficiency with online marketing and social media strategy.
• Friendly, collegial disposition, with an ability to connect via phone/zoom and in person
• Ability to energize others around a mission, and work through moments of shared and opposing goals
• Ability to travel
• Full-time position (this position is not remote)

 

The Players Alliance is an Equal Opportunity Employer